What is a brand in modern marketing terms?
Updated: Mar 10
The ConFuzed Show focusses on why marketing B2B (business to business) services is so confusing, how to deal with constant change, future growth and staying relevant.
Professional firms kind of just stayed with the initial idea of a brand.
The idea that brand is a colour, a unique business name or logo and now because of digital they might have added website to their “brand”.
And that's it!!
So they're not thinking of the interface between them and their customers.
They're not thinking about how that should work as part of offering a service.
In this episode of The ConFuzed podcast we look at why professional firms need to think about their brand in a different way?