The ConFuzed Show - Podcast
The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth, and staying relevant. Apple iTunes - Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts - Subscribe http://bit.ly/ConFuzedEp1 Spotify - Subscribe http://bit.ly/ConFuzed
Crafting the right message for each stage of business
As time goes by what are the deeper thought processes a professional service brand has to think about? Firstly, what stage the business is at - Existence, survival, take-off, success, maturity? In other words, what do we stand for, where are we heading and what is our strategy?
Creating unique on-brand content
Sharing useful, relatable #content shows the #brand understands the needs of their target market within the professional services industry. It is important to remember to include information that is #relevant and #human, rather than simply focusing on sharing the features of the services provided. Find out more at 108marketiser.com.au
Build digital presence
A key question to ask is, how to use digital as part of the professional service offering to your clients? In period of uncomfortable change, a strategic mindset of the business needs to discover seeds of opportunity. Each business will benefit by assessing their business model. It is essential for professional service firms to be progressive and have a long-term holistic view of their digital strategy to make the right changes today.