What does your social media presence say about your business? At 108Marketiser, we help build an effective digital presence for firms in the professional services industry.

The ConFuzed Show focuses on why marketing professional services are so confusing, how to deal with constant change, future growth, and staying relevant. Apple iTunes - Subscribe https://podcasts.apple.com/au/podcast/the-confuzed-show/id1498867602 Google podcasts - Subscribe http://bit.ly/ConFuzedEp1 Spotify - Subscribe http://bit.ly/ConFuzed

Connecting with your clients in a crowded world of constant updates takes time. The human approach to sharing simple messages is often underestimated and not invested in completely by professional services brands.

As time goes by what are the deeper thought processes a professional service brand has to think about? Firstly, what stage the business is at - Existence, survival, take-off, success, maturity? In other words, what do we stand for, where are we heading and what is our strategy?

Sharing useful, relatable #content shows the #brand understands the needs of their target market within the professional services industry. It is important to remember to include information that is #relevant and #human, rather than simply focusing on sharing the features of the services provided. Find out more at 108marketiser.com.au

Professional services firms that are able to take up a continuous approach to building their social media presence are at an advantage.

A key question to ask is, how to use digital as part of the professional service offering to your clients? In period of uncomfortable change, a strategic mindset of the business needs to discover seeds of opportunity. Each business will benefit by assessing their business model. It is essential for professional service firms to be progressive and have a long-term holistic view of their digital strategy to make the right changes today.

The question that professional firms need to think about is, ‘how do they grow their business'? There are two ways of looking at it, ‘create new markets in this current environment’ or ’look at the current market in a new way’ ?