Blog | 108Marketiser

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01:50

How to shape your brand messages

Connecting with your clients in a crowded world of constant updates takes time. The human approach to sharing simple messages is often underestimated and not invested in completely by professional services brands.

13:58

Crafting the right message for each stage of business

As time goes by what are the deeper thought processes a professional service brand has to think about? Firstly, what stage the business is at - Existence, survival, take-off, success, maturity? In other words, what do we stand for, where are we heading and what is our strategy?

00:52

Creating unique on-brand content

Sharing useful, relatable #content shows the #brand understands the needs of their target market within the professional services industry. It is important to remember to include information that is #relevant and #human, rather than simply focusing on sharing the features of the services provided. Find out more at 108marketiser.com.au

00:53

A continuous approach

Professional services firms that are able to take up a continuous approach to building their social media presence are at an advantage.

00:47

Build digital presence

A key question to ask is, how to use digital as part of the professional service offering to your clients? In period of uncomfortable change, a strategic mindset of the business needs to discover seeds of opportunity. Each business will benefit by assessing their business model. It is essential for professional service firms to be progressive and have a long-term holistic view of their digital strategy to make the right changes today.

08:31

Permanent State of Change

The question that professional firms need to think about is, ‘how do they grow their business'? There are two ways of looking at it, ‘create new markets in this current environment’ or ’look at the current market in a new way’ ?

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Sep 3
1 min

Being a mentor

Mentors have played and continue to play a crucial part in my journey I strongly believe being a mentor is an important role that plays a...

Aug 14
1 min

The future of providing Professional Services

Change is now permanent. There is no going back to the same normal at the other end of this. What does thinking ahead mean for the profes...

Jul 10
4 min

Instant quick-fix solutions: marketers dilemma

Y The idea of quick fix solutions and instant fixes in not new in professional service firms and in day-to-day business. An interesting q...

Jun 16
1 min

Blind spots that exist in marketing professional services

Is your firm brave enough to put up their hand and say we need help in marketing our services to clients? What is it that makes tradition...

Jun 4
2 min

How marketing can help redefine professional services

Sustainable business is a top priority for every organisation. The role of new age marketing is a lot different from conventional marketi...

May 26
2 min

Connecting with your customers

Why is it so important in this digital age? Professional services brands who regularly create digital content find it easier to share the...

May 19
2 min

Emerging from change...

Professional services firms that are able to take up a continuous approach to building their social media presence are at an advantage. E...

May 12
1 min

Reactive or Proactive?

How do you differentiate professional services in the era of change? Conventional marketing techniques are no longer working. An approach...

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