Where do we go from here?
To survive and thrive businesses and professional firms will benefit by expanding their way of thinking and broaden their view of the current market conditions we operate in.
FROM STOPPING ALL YOUR MARKETING EFFORTS - TO BEING RESPONSIVE AND AUTHENTIC
Pause and look at your marketing efforts in a new reality, the industry that your business operates in, how is your organisational culture and leadership team adapting and share those snippets in your social media channels . We are all ears at the moment and carefully absorbing what is being said to help us make an informed decision. Take a strategic view of growing past and thriving through this time of isolation and social distancing.
MANAGING RAPID CHAOS TO REIMAGINING POSSIBILITIES
Congratulations! if you completed the first step in communicating what your business is doing to minimise impact. But don't stop there. The next step is to reimagine how to continue to deliver your services to your customers. There have been some great examples of how brands are able to rethink how they can continue to deliver value. For example: https://www.forbes.com/sites/alexkonrad/2020/03/13/zoom-video-coronavirus-eric-yuan-schools/#648e769e4e71 or bakeries offering free delivery and pickup. Most on-site events have moved online to ensure knowledge sharing and collaboration doesn't come to a halt.
DEFENDING TO TRANSPARENCY
No doubt there is a lot of shifting priorities. As part of providing their services to clients, professional firms will benefit from being transparent in their communication. We may not have all the answers at the moment but it will help to find a different way forward. It is crucial to start new dialogues and work collectively to create new ideas of delivering value.
SWITCHING FROM TRADITIONAL TO EMOTIONAL AND RATIONAL
Businesses need to focus on how to bring out the key improvements in services which are important to the survival of the business. You have invested years in your brand to build and maintain it.
It is possible to get caught up in the lack of options and risk analysis. Rather than considering the challenge as a cause of hindrance, the ability to apply a flexible approach and recover quickly is an approach that has a better chance of success.
SHIFTING FROM PREDICTABLE TO SUSTAINABLE
Continuity is important - Instead of completely pausing all marketing campaigns and communication or simply repeating what was done before, businesses and professional firms that take strategic view and smartly continue to invest in their resources are in a stronger position to be able to continue past these challenging times.
Share ideas or examples of how businesses are coping with the new reality in your industry.